This lecture will uncover the Belgian colonial mindset through posters and advertisements pertaining to the Congo. Certain images in colonial-era language are fixed in our collective memory, such as posters promoting transport and travel (Sabena airline posters for the Belgian Congo and South Africa, for instance). The same goes for guidebooks like the Travel Guide to Belgian Congo and Ruanda-Urundi, whose itineraries for exploring the natural environment feature some highly stereotyped and biased representations. The event will also explore other examples, including posters for the Colonial Lottery, and will provide an opportunity to think about and challenge the mindset of the past.