A stone's throw from the renowned Maison Delune/Huis Delune, which was purchased by the United Arab Emirates in 2012 and subsequently renovated, the same architects, MA², were commissioned to build a state-of-the-art multipurpose building housing flexible workspaces and collaborative areas. They also erected a three-façade structure to complete the row of adjoining buildings. Each of the windows is topped by carved Arabic-style decoration.

As well as sampling Arabic coffee and other local delicacies, visitors will be introduced to traditions such as Al Azi (poetry recital), Al-Razfa (a blend of poetry, dance and rhythm inscribed on the Representative List of the Intangible Cultural Heritage of Humanity), Al-Ayyala (a festive dance customarily performed at weddings or other celebrations) and the Majlis (a term used for various types of gatherings).